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Insurance for Entrepreneurs

Understand why insurance combined with carefully drafted shareholder agreement clauses are powerful tools for helping protect the value your businesses.

Most of the entrepreneurs that we meet are generally optimistic about their businesses’ prospects.  The majority of their time and resources are spent working towards the future success of their business.  Most businesses are required to carry general commercial liability insurance by their landlords or other third parties, and in some cases business interruption insurance.  However, it is very common for entrepreneurs to believe the benefits of obtaining other types of insurance to protect against events that  will “never happen” to them or their co-founders is vastly outweighed by the costs of planning, obtaining and maintaining such insurance. 

Unfortunately death, disability or liability may arrive at some point for any entrepreneur regardless of age and experience.  Having the appropriate type and amount of insurance in place allows entrepreneurs to reassure stakeholders with a vested interest in the success of the business such as customers, employees and investors that the business will continue to have sufficient funds to keep operating even in the face of tragic circumstances.

We don’t sell insurance but have witnessed the less-than-optimal consequences of inadequate insurance coverage or improper structuring.  Over the years, we have reviewed and revised hundreds of shareholders agreements that completely ignore the important protective role of insurance to a business, leave the decision about obtaining and maintaining insurance to the board of directors, or used precedent insurance provisions which result in the insurance proceeds flowing to the wrong entity.  In response to these drafting shortfalls, we’ve created the following chart to help entrepreneurs better understand why insurance combined with carefully drafted shareholder agreement clauses are powerful tools for helping protect the value of their businesses.

Type of insurance
Owner/Beneficiary
Sample Shareholders Agreement Terms:
Key person life insurance:  Example #1

- Company owns and pays the premiums for insurance on the life of the company’s key person
- Company is the beneficiary of the insurance proceeds on the death of the key person
- Proceeds can be recorded in the capital dividend account of the company
- Schedule listing the particulars details of the life insurance policy
- Requirement and process to be followed for company to use the life insurance proceeds to buy the shares from the deceased key person’ estate
- Procedure/formula for calculating share value on date of death (excludes value of insurance proceeds)
- Procedure for applying for additional life insurance if the share value increases prior to death
- Terms for payment by company of difference between share value and the insurance proceeds
-  Company ability to use surplus insurance proceeds to hire a replacement for the key person
- Option to assign insurance policy to individual if key person departs prior to death, in return for a payment to the company
Key person life insurance:  Example #2
- Co-founder A owns and pays the premiums for insurance on the life of Co-founder B
- Co-founder A is the beneficiary of the insurance proceeds on the death of Co-founder B
- Schedule listing the particulars details of the life insurance policy
- Requirement and process to be followed for Co-founder A to use the life insurance proceeds to buy the shares from Co-founder B’s estate
- Procedure/formula for calculating share value on date of death
- Procedure for applying for additional life insurance if the share value increases prior to death
- Terms for payment by Co-founder A of difference between share value and the insurance proceeds
- Option for Co-founder A to lend surplus insurance proceeds to the company to hire Co-founder B’s replacement
- Option to assign insurance policy to Co-founder B if he or she departs the company prior to death, in return for a payment to Co-founder A
Key person disability insurance – Example #1
(often supplemented by business overhead insurance and business loan insurance)

- Company owns and pays the premiums for insurance to protect against illness or injury of the company’s key person
- Company is the beneficiary of the disability insurance proceeds
- Schedule listing the particulars details of the life insurance policy
- Defines “disability” and trigger for purchase of shares from a key person with a disability
- Requirement and process to be followed by company if using the disability insurance proceeds to help compensate the company for revenue loss including the payment of debts and to find and a replacement for the key person, and/or to buy shares from the key person
- Procedure/formula for calculating share value on a certain date
- Procedure for applying for additional disability insurance if the share value increases prior to disability
- Terms for payment by Co-founder A of difference between share value and the insurance proceeds
- Option for Co-founder A to lend surplus insurance proceeds to the company to hire Co-founder B’s replacement
Key person disability insurance – Example #2

- Co-founder A owns and pays the premiums for insurance to protect against career-ending illness or injury of Co-founder B
- Co-founder A is the beneficiary of the disability insurance proceeds

- Schedule listing the particulars details of the life insurance policy
- Defines “disability” and trigger for purchase of shares from Co-founder B
- Requirement and process to be followed for Co-founder A to use the disability proceeds to buy the shares from Co-founder B
- Procedure/formula for calculating share value on a certain date
- Procedure for applying for additional disability insurance if the share value increases prior to disability
- Terms for payment by Co-founder A of difference between share value and the insurance proceeds
- Option for Co-founder A to lend surplus insurance proceeds to the company to hire Co-founder B’s replacement , to pay off debts, etc.
Errors & Omissions/Professional Liability Insurance
- Company owns and pays the premiums to protect its professionals from their exposure through their work to any liability caused by negligence, error, failure to do something, etc.
- wide range of policies but some cover claims from third parties alleging financial loss due to the sale of your product, including related risks like breach of intellectual property
- Must choose whether beneficiary is company or professional
- Schedule listing the particulars details of the E&O policy
- Requirement for policy to cover “claims” against company, employees and subcontractors, not just “suits”, and to include legal defense costs prior to the final outcome,  and judgments
- Requirement for board of directors to review the insurance policy coverage on a regular basis to ensure adequacy of coverage as the business changes
Directors & Officers Liability Insurance
- Company owns and pays the premiums to protect its directors and officers from liability resulting from their decisions and actions taken in their roles with the company, other than fraudulent, criminal or
intentional non-compliant acts
- Must choose whether beneficiary is company, director or officer
- Schedule listing the particulars details of the D&O policy
- Requirement for policy to cover “claims” against company, employees and subcontractors, not just “suits”, and to include legal defense costs prior to the final outcome,  and judgments
- For arm’s length directors, adequate D&O liability insurance may be a condition for their continued participation on the company’s board
- Board members may require management to certify on a regular basis that the company is in compliance with laws, policies, etc. and that the insurance premiums have been paid
- Requirement for the purchase of a “run-off policy” for an additional premium granting cover for claims for a certain fixed time period after the date of and acquisition transaction



One final word to the wise entrepreneur:  Be clear about your business goals when you are speaking with your insurance provider and ensure that he or she is in communication you’re your other professional advisors.  They should be working as a team to ensure that when reality strikes, you and your business are not only adequately covered by insurance but that the proceeds of insurance are received and used in a manner that achieves your business objectives.

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